Green for Profit or Green for the Environment > Ben & Jerry’s Ice Cream

Corporate Social Responsibility (CSR) As a New Englander my entire life, the first company that comes to mind is Ben and Jerry’s Ice Cream. The two principles Ben Cohen and Jerry Greenfield wanted to start a business and considered bagels but because of the high start-up costs, they decided on ice cream. In a convertedContinue reading “Green for Profit or Green for the Environment > Ben & Jerry’s Ice Cream”

Module Five Blog: Top Dog Versus Underdog

After watching the video several times, the list of companies presented all have very strong brand identity and brand meaning. In my case personally, I do have preferences with the product brand names I purchase which I’ll identify below. So let’s countdown the “Top 10 Business Rivalries” and here we go… At #10, it’s EnergizerContinue reading “Module Five Blog: Top Dog Versus Underdog”

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”

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